Marketing and Sales

Digital technology transforms both the world of motor finance and the world of marketing.

We must embrace new ways to engage customers and measure the impact of our work. We do this through technology to engage with customers and enhance their experience.

At Santander Consumer, we speak up through communications.

As one of the world’s most recognised finance brands, our values are conveyed in everything we do.

Whether it’s leading discussions with colleagues, reaching out to dealer partners, or dealing with PR, we project the authentic voice of Santander Consumer.

Our Brand Managers are the link between our manufacturer partners and Santander Consumer.

The team ensure the products, services, and product lines resonate with the brand’s current and potential customers.

From campaign pricing to creating point of sale, and the production of financial reports, the brand managers ensure the brand is well represented and support the performance goals of the company.

We aim to Think Customer in everything we do.

We work hard to understand the customer and their needs, as we aim to provide effective tools and services. This ensures that everyone receives the best possible service.

Our Analytics team provide business insight for various teams across the company. Bespoke reports ensure our Sales teams can manage relationships effectively with their dealer partners.

The Sales Team provides overall management and development of our dealer portfolio. They specialise in our manufacturer partners and cover the entire UK. They provide account management as well as seeking new business opportunities. 

Our Core Sales team have overall management & development of Santander Consumer’s dealer portfolio. This excludes our Manufacturer & Leisure partners.

They provide account management to our existing network of motor dealers and seek new business opportunities.

A typical region consists of small used car dealers and large multi-franchised national dealer groups.

The Dealer Development teamwork alongside the Core Sales team. They provide specialist support in Finance Renewals, Training & Development programmes, and new product rollout.

They support the Sales team with integration of products into the dealer network. In addition, we offer on-site training courses for our dealer partners to enhance our value-added proposition.

We have a number of dedicated sales teams committed to our dealer partners.

The teams work close with the dealers, adopting a consultative approach to support the dealers across the UK.