Steve Franklin has been appointed as the new Commercial Director of Santander Consumer UK, effective from 1 February 2025.
Steve brings with him a wealth of experience in the motor finance industry, most recently as the Chief Commercial Officer for Santander Consumer Finance Nordics, responsible for operations across four countries, making it one of the business’ largest international divisions.
Prior to that he was Commercial Director of Hyundai Capital UK, the captive finance company for Hyundai Motor UK, Kia UK and Genesis UK, which operates as a joint venture with Santander Consumer Finance,
Steve started his career as part of the Ford Credit graduate programme in 2005, joining Santander in 2010 and working in senior management roles and building long term relationships with car retailers and OEM brand partners.
“I’m delighted to return to the UK to lead Santander Consumer Finance at an exciting time in its development with a book of over half a million live customer agreements and a growing portfolio of OEM partnerships,” he said.
Commenting on the appointment Adam Goldhagen CEO of Santander Consumer UK said: “With his deep understanding of Santander Consumer Finance and the evolving motor finance landscape, Steve will bring valuable experience, perspectives and leadership to the team as the business targets further growth opportunities.”
Since its launch in the UK in 2005, Santander Consumer Finance has funded over 3.2 million vehicles, providing more than £40 billion of loans and partners with over 4,500 dealers.